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Kalev Boxing

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Dec 7, 2020

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This job started as a mystery as it was for a sport that I had little knowledge about.

The keywords were – “Kalev”, “Estonian” and “boxing”.

My first sketch/mock-up was the one on the right using simple lines and colors for a combative estonian man (kalev/kalevipoeg). What ended up being used was the one on the left – a shield with the repeating tri-color of Estonian flag an a font reminiscent of the Estonian epic Kalevipoeg.